"In view of the continuously increasing relevancy of non-carbonated mineral waters the term "Stille Quelle" (German for calm/still well) appears to cause something of a misconception because consumers often associate a non-carbonated mineral water with it. This is why we have decided to change the name to Gerolsteiner Medium since this term is commonly used for carbon-reduced mineral waters", says Marcus Macioszek, division manager for marketing of the Gerolsteiner Brunnen GmbH & Co. KG.
In 1986 Gerolsteiner was one of the first companies in Germany to introduce mineral water with reduced carbon dioxide content: Gerolsteiner Stille Quelle, with a one third reduction of carbon dioxide content compared to the classic Gerolsteiner Sprudel.
"Up until that moment the market was dominated by heavily carbonated mineral waters. Non-carbonated mineral water on the other hand was practically non-existent, so that the term "Stille Quelle" was quite clear to the consumer", says Macioszek.
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