IDEA World Fitness Expo, Los Angeles, USA.
Building on last year’s success at the IDEA World Fitness Convention, we once again participated in this annual event for the professional fitness community. Held in Los Angeles from July 15th – 19th, 2015, this three-day Expo hosted over 300 exhibitors representing fitness equipment, apparel, licensed training techniques (e.g. Zumba), nutrition, and wellness brands, including food and beverage products. Over 10,000 personal trainers, group fitness instructors, mind/body professionals, yogis, bodybuilders, gym owners and managers and fitness/wellness bloggers attend the Convention.
Gerolsteiner set up a double booth so attendees could enjoy samples, and watch our production video. We also hosted our revealing experiment that shows the acid-reducing properties of the bicarbonate in Gerolsteiner mineral water. We introduced our new interactive ‘mineral cubes’ - each representing the principal minerals in our water, these eye-catching cubes drew attendees into our booth. We also promoted a Facebook Giveaway to encourage attendees to join us on that important social media platform.
Many attendees who tasted Gerolsteiner for the first time last year told us they were now loyal consumers and once again we were able to introduce our sparkling mineral water to more potential loyal fans.