New distributor in Dubai, UAE, and successful ESMA-registration
Beginning of the year 2016, Gerolsteiner is going to relaunch its brand in the UAE with the new partner Omnia Food Trading. Omnia, part of the Dubai based Bin Zayed Group, and Gerolsteiner concluded an agreement since the Gerolsteiner mineral water has been approved successfully by the Emirates Authority for Standardisation and Metrology (ESMA) in November 2015. As of now, the Arabic assortment bears the Emirates Quality Mark as a sign of confidence.
Chairman Sheikh Khaled Bin Zayed Al Nehayan hosted the Gerolsteiner CEO Axel Dahm, VP International Dietmar Spille and EMEA Sales Manager Christian Stucke for the first visit in October 2015.